Analysis of Factors Influencing Millennial Consumers' Decision in Buying Halal Cosmetics

The market potential of the halal cosmetics is currently very promising and the use of cosmetics among millennials is increasing. Therefore, the purpose of this research is to analyze the factors that impact millennial consumers' decisions to buy halal cosmetics. This study analyzes whether fa...

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Bibliographic Details
Main Authors: Novalini Jailani, Susminingsih, Hendri Hermawan Adinugraha, Fatimah Kari, Adib Muhammad
Format: Article
Language:English
Published: Institut Agama Islam Tribakti Kediri 2024-07-01
Series:Tribakti: Jurnal Pemikiran Keislaman
Subjects:
Online Access:https://ejournal.uit-lirboyo.ac.id/index.php/tribakti/article/view/5416
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