Are Shared-Goal Congruence, Customer Relationship Management, and Customer Relationship Advantages Matter to Leverage Firm Performance? Indonesia Cases on Retail

Are Shared-Goal Congruence, Customer Relationship Management, and Customer Relationship Advantages Matter to Leverage Firm Performance? Indonesia Cases on Retail

This study empirically investigates the relationship between shared-goal congruence, customer relationship management (CRM), and customer relationship advantages on firm performance. Data were collected from 200 supply chain practitioners and operations staff working in retail stores in Indonesia us...

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Bibliographic Details
Main Authors: Mahfudz Mahfudz, Kardison Lumban Batu, Aulia Vidya Almadanaa
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2025-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
customer relationship management, suppler relationship management, goal congruency, green supply chain management, firm performance
Online Access:https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5449
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