The Effects of Artificial Intelligence and Design Thinking on Enhancing Organisational Performance in The Context of Digital Transformation

This study investigates the relationship between artificial intelligence (AI), design thinking, and business performance in the context of digital transformation. Method: A quantitative cross-sectional design was applied using data from 100 participants selected through convenience sampling. A va...

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Bibliographic Details
Main Authors: Nouria BENNAMA, Fatima Zahra BENNAMA, Adel BELKADI
Format: Article
Language:English
Published: Editura ASE 2025-07-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no26vol3/12.pdf
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