The Effects of Artificial Intelligence and Design Thinking on Enhancing Organisational Performance in The Context of Digital Transformation
This study investigates the relationship between artificial intelligence (AI), design thinking, and business performance in the context of digital transformation. Method: A quantitative cross-sectional design was applied using data from 100 participants selected through convenience sampling. A va...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no26vol3/12.pdf |
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