Instagram communication strategies of European museums

In recent years, new technologies have made it possible to reproduce cultural content through new social media tools, thus ensuring the development of cultural heritage on a global scale, but museums have not always seen the introduction of these media in their strategies in a positive way. This art...

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Bibliographic Details
Main Authors: Ainhoa del Pino Rodríguez-Vera, Carlos de las Heras-Pedrosa, Carmen Jambrino-Maldonado
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2024.2360793
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