Market potential for circular food in Europe based on consumer demand and willingness to pay

Market potential for circular food in Europe based on consumer demand and willingness to pay

Abstract Circular farming is a sustainable agricultural system that promotes waste reuse and nutrient recovery by minimizing external inputs, closing nutrient loops, and reducing environmental impact. To our knowledge, this study is the first to apply open-ended choice experiments (OECEs) to assess...

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Bibliographic Details
Main Authors: Shanshan Li, Zein Kallas, Selene Ivette Ornelas Herrera, Muhammad Adzran Che Mustapa, Lena Behrendt, Zoltán Hajdu, Evi Michels, Erik Meers
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:npj Science of Food
Online Access:https://doi.org/10.1038/s41538-025-00475-y
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