Experiential retailing in cultural spaces: A case study of multisensory design in batik boutiques [version 1; peer review: 2 approved]
Background This study examines the role of multisensory design in shaping the spatial atmosphere of batik boutiques and its impact on consumer experience and purchasing behavior. Unlike conventional retail spaces, batik boutiques offer culture-based products for a specialized consumer segment, where...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
F1000 Research Ltd
2025-05-01
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| Series: | F1000Research |
| Subjects: | |
| Online Access: | https://f1000research.com/articles/14-506/v1 |
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