Theory vs practice: perceptions of professionalisation in strategic communication education

This research examines the professionalisation of strategic communication as a teaching discipline by exploring perceived tensions within the subject. Higher education is a “battleground” for both professions and would-be professions, and the study offers a deeper understanding of the dynamic tensi...

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Bibliographic Details
Main Authors: María Ruiz Carreras, Jörgen Eksell, Marja Åkeström, Howard Nothhaft
Format: Article
Language:English
Published: University of Johannesburg 2025-05-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2983
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