Linking social capital to green purchasing intentions in livestreaming sessions: the moderating role of perceived visible heterogeneity
Abstract Despite the acknowledged importance of green purchasing for environmental sustainability, the mechanisms and conditions through which social capital impacts green purchasing behaviors in the context of live-streaming marketing are not well understood. A mixed-method approach employing Struc...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-04-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04810-2 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|