Digital Fashion and Sustainability: Impact on Generation Z Consumer Behavior in Croatia
Purpose. This study examines the role of digital fashion in promoting more sustainable consumption in the fashion industry, focusing on Generation Z’s perceptions in Croatia. Methodology. A quantitative online survey was conducted between June 28 and August 20, 2024, collecting 83 responses from Ge...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2025-04-01
|
| Series: | Revista Mediterránea de Comunicación |
| Subjects: | |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/28784 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|