The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising

The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising

Type of the article: Research Article AbstractAmong marketing professionals, the use of Social Networking Sites (SNSs) as a platform for advertising is on the rise, despite ongoing concerns regarding credibility and trust in privacy related to advertising on these sites. Consequently, this study ex...

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Bibliographic Details
Main Authors: Jassim Al-Gasawneh, Abdullah AlSokkar, Mahmoud Alghizzawi, Tahreer Abu Hmeidan, Deemah Alarabiat, Ahmed Alamro
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-08-01
Series:Innovative Marketing
Subjects:
Advertising Avoidance
credibility in social media marketing
Facebook advertising
Online Privacy
Perceived Interactivity
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22632/IM_2025_03_Al-Gasawneh.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22632/IM_2025_03_Al-Gasawneh.pdf

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