Calculating willingness-to-pay with discrete cost and random coefficients in discrete choice experiments

Abstract Objectives This study provides step-by-step guidance to calculate willingness-to-pay (WTP) in discrete choice experiments that involve discrete cost. It highlights the limitations of assuming a linear disutility for cost in WTP calculation. Methods Five mixed-logit models were considered. L...

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Bibliographic Details
Main Authors: Clarence Ong, Alex R. Cook, Ker-Kan Tan, Yi Wang
Format: Article
Language:English
Published: BMC 2025-07-01
Series:Health Economics Review
Subjects:
Online Access:https://doi.org/10.1186/s13561-025-00658-z
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