Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective
The study's objectives are to identify the characteristics of customers and FinTech apps that resist using FinTech services in the era of technology. Consumer characteristics studied in this study were consumer-perceived digital self-efficacy and consumer-perceived digital knowledge. FinTech c...
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| Format: | Article |
| Language: | English |
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National University of Modern Languages (NUML), Islamabad
2024-06-01
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| Series: | NUML International Journal of Business & Management |
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| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/195 |
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| _version_ | 1841558999600726016 |
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| author | Aiman Sultan Ammara Mubashar Um-e-Rubbab |
| author_facet | Aiman Sultan Ammara Mubashar Um-e-Rubbab |
| author_sort | Aiman Sultan |
| collection | DOAJ |
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The study's objectives are to identify the characteristics of customers and FinTech apps that resist using FinTech services in the era of technology. Consumer characteristics studied in this study were consumer-perceived digital self-efficacy and consumer-perceived digital knowledge. FinTech characteristics were perceived digital security concerns and perceived digital complexity. Moreover, the research aimed to determine if consumers' techno-stress moderates the relationship between consumer characteristics and their resistance to FinTech. The model was supported by innovation resistance theory. Convenience sampling was used to gather data from 384 bank account holders from Rawalpindi and Islamabad. Adapted questionnaires with five-point Likert scales for each variable were used. Results indicated that all consumer characteristics have a negative and significant relationship with FinTech resistance. However, among FinTech characteristics, only perceived digital complexity positively influenced FinTech resistance, and the impact of perceived digital complexity was not found on FinTech resistance. The moderating role of techno-stress among all consumer characteristics and FinTech resistance was supported. The Moderating role of techno-stress was supported between FinTech characteristics i.e. perceived digital security and FinTech resistance but not supported between perceived digital concern and FinTech resistance. The findings suggest that educational initiatives, such as workshops, seminars, and online resources, can empower users with knowledge about FinTech solutions, thereby reducing perceived risk and resistance. Regular app reviews will help the organization adapt to evolving challenges and best practices in FinTech adoption.
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| format | Article |
| id | doaj-art-1b467abe7a894da698ef321f3d6f90f4 |
| institution | Kabale University |
| issn | 2410-5392 2521-473X |
| language | English |
| publishDate | 2024-06-01 |
| publisher | National University of Modern Languages (NUML), Islamabad |
| record_format | Article |
| series | NUML International Journal of Business & Management |
| spelling | doaj-art-1b467abe7a894da698ef321f3d6f90f42025-01-05T15:08:53ZengNational University of Modern Languages (NUML), IslamabadNUML International Journal of Business & Management2410-53922521-473X2024-06-01191Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User PerspectiveAiman Sultan0Ammara Mubashar1Um-e-Rubbab2Business Administration Department, Fatima Jinnah Women University, RawalpindiAssistant Professor Business Administration Department, Fatima Jinnah Women University, RawalpindiLecturer, Business Administration Department, Fatima Jinnah Women University, Rawalpindi The study's objectives are to identify the characteristics of customers and FinTech apps that resist using FinTech services in the era of technology. Consumer characteristics studied in this study were consumer-perceived digital self-efficacy and consumer-perceived digital knowledge. FinTech characteristics were perceived digital security concerns and perceived digital complexity. Moreover, the research aimed to determine if consumers' techno-stress moderates the relationship between consumer characteristics and their resistance to FinTech. The model was supported by innovation resistance theory. Convenience sampling was used to gather data from 384 bank account holders from Rawalpindi and Islamabad. Adapted questionnaires with five-point Likert scales for each variable were used. Results indicated that all consumer characteristics have a negative and significant relationship with FinTech resistance. However, among FinTech characteristics, only perceived digital complexity positively influenced FinTech resistance, and the impact of perceived digital complexity was not found on FinTech resistance. The moderating role of techno-stress among all consumer characteristics and FinTech resistance was supported. The Moderating role of techno-stress was supported between FinTech characteristics i.e. perceived digital security and FinTech resistance but not supported between perceived digital concern and FinTech resistance. The findings suggest that educational initiatives, such as workshops, seminars, and online resources, can empower users with knowledge about FinTech solutions, thereby reducing perceived risk and resistance. Regular app reviews will help the organization adapt to evolving challenges and best practices in FinTech adoption. https://nijbm.numl.edu.pk/index.php/BM/article/view/195Consumer CharacteristicsFinTech Characteristics, Bank account holdersSocial influenceSelf-efficacySecurity concern |
| spellingShingle | Aiman Sultan Ammara Mubashar Um-e-Rubbab Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective NUML International Journal of Business & Management Consumer Characteristics FinTech Characteristics , Bank account holders Social influence Self-efficacy Security concern |
| title | Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective |
| title_full | Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective |
| title_fullStr | Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective |
| title_full_unstemmed | Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective |
| title_short | Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective |
| title_sort | impact of consumer and fintech characteristics on fintech resistance a study from user perspective |
| topic | Consumer Characteristics FinTech Characteristics , Bank account holders Social influence Self-efficacy Security concern |
| url | https://nijbm.numl.edu.pk/index.php/BM/article/view/195 |
| work_keys_str_mv | AT aimansultan impactofconsumerandfintechcharacteristicsonfintechresistanceastudyfromuserperspective AT ammaramubashar impactofconsumerandfintechcharacteristicsonfintechresistanceastudyfromuserperspective AT umerubbab impactofconsumerandfintechcharacteristicsonfintechresistanceastudyfromuserperspective |