Strengthening personalized matching by targeting persuasive messages to strong traits of the recipient
Personalized matching is important because matching some aspect of a persuasive message to the recipient can affect the degree of attitude change. In the present review, we discuss how researchers and practitioners can benefit from considering insights from the literature on attitude strength and me...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-08-01
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| Series: | Cogent Psychology |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311908.2025.2545290 |
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