Science communication audiences in Lithuania: science motivation, attitudes toward media, and nature–friendly behavior

Based on prior engagement-based segmentation of science communication audiences, to fill the gap on knowledge about audience segments in a Lithuanian context, this study aimed to explore the groups within society having different levels of trust and interest in science, and to compare them on scienc...

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Bibliographic Details
Main Author: Aiste Dirzyte
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1587798/full
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