APA (7th ed.) Citation

Wu, T., Jiang, N., & Chen, M. The role of cognitive factors in consumers' perceived value and subscription intention of video streaming platforms. Elsevier.

Chicago Style (17th ed.) Citation

Wu, Tong, Nan Jiang, and Mobai Chen. The Role of Cognitive Factors in Consumers' Perceived Value and Subscription Intention of Video Streaming Platforms. Elsevier.

MLA (9th ed.) Citation

Wu, Tong, et al. The Role of Cognitive Factors in Consumers' Perceived Value and Subscription Intention of Video Streaming Platforms. Elsevier.