The role of cognitive factors in consumers' perceived value and subscription intention of video streaming platforms
The video streaming sector has expanded significantly over the past decades despite the competition among service providers generating difficulties in retaining subscribed customers. This study explored the subscription intention by evaluating 35 peer-reviewed journal articles from two popular datab...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-04-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S000169182500071X |
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