Pengaruh Pemasaran Konten dan Reputasi Kampus terhadap minat berkuliah di UC Makassar

This research aims to analyze the influence of content marketing and campus reputation on interest in studying at Ciputra University, Makassar. With increasing competition in the higher education sector, content marketing has become an important strategy to attract prospective students. The college...

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Bibliographic Details
Main Authors: Andi Muhammad Budiman, Antonius Giovanni Lirungan, Gilbert Alvaro, Jonathan Andrew Hartono, Vincent Ciuwanto, Cipta Canggih Perdana
Format: Article
Language:English
Published: Universitas Kristen Indonesian Paulus 2025-06-01
Series:Accounting Profession Journal (APAJI)
Online Access:https://ojsapaji.org/index.php/apaji/article/view/319
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