Enhancing the Naturalness Through Cultural Adaptation in Translating English-Indonesian Advertisements
ABSTRACT Cultural adaptation plays an important role in the process of translating ads, whereby Hofstede’s theory of cultural dimension holds true for the case of English-Indonesian translation as well (Hofstede, 1980: p. 60). Marketing strategies must incorporate cultural elements, dialects, and...
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| Format: | Article |
| Language: | English |
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Faculty of Cultural Sciences, Universitas Mulawarman
2024-12-01
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| Series: | CaLLs: Journal of Culture, Arts, Literature, and Linguistics |
| Subjects: | |
| Online Access: | https://e-journals.unmul.ac.id/index.php/CALLS/article/view/18516 |
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