The influence of idealised and non-idealised models on the effectiveness of advertisements and body appreciation in females

As social media advertising becomes increasingly influential, understanding the impact of different model representations on both consumer attitudes and body image is crucial. This study extends the existing literature by investigating the effects of using different sized models in social media adve...

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Bibliographic Details
Main Authors: Georgia Wallhead, Adrian Furnham, Alastair McClelland
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1529650/full
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