Impact of Digital Marketing Strategies on the Entrepreneurial Orientations of Jordan's Commercial Banks

Technology finance has an increasingly significant impact on the state of the financial industry around the world, including Jordan. Digital marketing has the potential to improve the efficiency, creativity and value of financial services, which can contribute to the resilience and prosperity of cus...

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Bibliographic Details
Format: Article
Language:English
Published: Sumy State University 2024-10-01
Series:Marketing i Menedžment Innovacij
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Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2024/10/08_А818-2024_Al-Shourah.pdf
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