The future of the television market. Potential, expectations, possibilities
Abstract Complexities in the mass MM system and changes in the way media content is consumed are impacting the traditional TV market and identifying opportunities and challenges. Material and methods The article uses non-reactive research methods, a critical analysis of the available literature on...
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| Format: | Article |
| Language: | English |
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Akademia Bialska im. Jana Pawła II
2024-03-01
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| Series: | Rozprawy Społeczne |
| Subjects: | |
| Online Access: | https://rozprawyspoleczne.edu.pl/The-future-of-the-television-market-Potential-expectations-possibilities,183619,0,2.html |
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| _version_ | 1849725745146888192 |
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| author | Aleksandra Maria Chmielewska Marcin Tomasz Grabowski |
| author_facet | Aleksandra Maria Chmielewska Marcin Tomasz Grabowski |
| author_sort | Aleksandra Maria Chmielewska |
| collection | DOAJ |
| description | Abstract
Complexities in the mass MM system and changes in the way media content is consumed are impacting the traditional TV market and identifying opportunities and challenges.
Material and methods
The article uses non-reactive research methods, a critical analysis of the available literature on the subject and a scenario method regarding the future of TV on the video market.
Results
TV content consumption is becoming increasingly mobile, and people often use social media while watching television, a practice known as multitasking. This is a challenge for broadcasters who must adapt their content to this changing way of consumption. Legislation also influences the television market, protecting both broadcasters and consumers of video content. European broadcasters have the opportunity to introduce new business models.
Conclusions
The main conclusions from a analysis of the tv market areas concern traditional broadcasters, which should adapt to this trend and invest in original content to attract viewers. |
| format | Article |
| id | doaj-art-1a099174652c410bb2be16f95a59a2bb |
| institution | DOAJ |
| issn | 2657-9332 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | Akademia Bialska im. Jana Pawła II |
| record_format | Article |
| series | Rozprawy Społeczne |
| spelling | doaj-art-1a099174652c410bb2be16f95a59a2bb2025-08-20T03:10:24ZengAkademia Bialska im. Jana Pawła IIRozprawy Społeczne2657-93322024-03-0118111113010.29316/rs/183619183619The future of the television market. Potential, expectations, possibilitiesAleksandra Maria Chmielewska0https://orcid.org/0000-0002-5701-8098Marcin Tomasz Grabowski1Wydział Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski, Polskadoktorant, AKADEMIA MAZOWIECKA W PŁOCKU, PolskaAbstract Complexities in the mass MM system and changes in the way media content is consumed are impacting the traditional TV market and identifying opportunities and challenges. Material and methods The article uses non-reactive research methods, a critical analysis of the available literature on the subject and a scenario method regarding the future of TV on the video market. Results TV content consumption is becoming increasingly mobile, and people often use social media while watching television, a practice known as multitasking. This is a challenge for broadcasters who must adapt their content to this changing way of consumption. Legislation also influences the television market, protecting both broadcasters and consumers of video content. European broadcasters have the opportunity to introduce new business models. Conclusions The main conclusions from a analysis of the tv market areas concern traditional broadcasters, which should adapt to this trend and invest in original content to attract viewers.https://rozprawyspoleczne.edu.pl/The-future-of-the-television-market-Potential-expectations-possibilities,183619,0,2.htmltechnologylawcompetitionvideomediafuturetv |
| spellingShingle | Aleksandra Maria Chmielewska Marcin Tomasz Grabowski The future of the television market. Potential, expectations, possibilities Rozprawy Społeczne technology law competition video media future tv |
| title | The future of the television market. Potential, expectations, possibilities |
| title_full | The future of the television market. Potential, expectations, possibilities |
| title_fullStr | The future of the television market. Potential, expectations, possibilities |
| title_full_unstemmed | The future of the television market. Potential, expectations, possibilities |
| title_short | The future of the television market. Potential, expectations, possibilities |
| title_sort | future of the television market potential expectations possibilities |
| topic | technology law competition video media future tv |
| url | https://rozprawyspoleczne.edu.pl/The-future-of-the-television-market-Potential-expectations-possibilities,183619,0,2.html |
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