The future of the television market. Potential, expectations, possibilities

Abstract Complexities in the mass MM system and changes in the way media content is consumed are impacting the traditional TV market and identifying opportunities and challenges. Material and methods The article uses non-reactive research methods, a critical analysis of the available literature on...

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Bibliographic Details
Main Authors: Aleksandra Maria Chmielewska, Marcin Tomasz Grabowski
Format: Article
Language:English
Published: Akademia Bialska im. Jana Pawła II 2024-03-01
Series:Rozprawy Społeczne
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Online Access:https://rozprawyspoleczne.edu.pl/The-future-of-the-television-market-Potential-expectations-possibilities,183619,0,2.html
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