The Impact of Social Media on Sports Marketing and Consumer Engagement

The Impact of Social Media on Sports Marketing and Consumer Engagement

The Impact of Social Media on Sports Marketing and Consumer Engagement. Objectives: This paper investigates the role of social media in sports marketing, analyzing how digital platforms, particularly Instagram and TikTok, influence fan engagement and consumer behavior. The study aims to determine t...

Full description

Saved in:
Bibliographic Details
Main Authors: Paula Alina APOSTU, Maria Daniela MACRA-OȘORHEAN, Radu-Tiberiu ȘERBAN, Ioan-Cătălin CIOCOIU, Velu-Sebastian BARTHA
Format: Article
Language:English
Published: Cluj University Press 2025-03-01
Series:Studia Universitatis Babeş-Bolyai: Educatio Artis Gymnasticae
Subjects:
social media
sports marketing
consumer engagement
digital platforms
Online Access:https://studia.reviste.ubbcluj.ro/index.php/subbeducatio/article/view/9211
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://studia.reviste.ubbcluj.ro/index.php/subbeducatio/article/view/9211

Similar Items