ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA
The present study aims to define and discuss opportunities for developing entrepreneurial culture regarding the management of regional museums of history in Bulgaria, based on a case study of the Regional Museum of History Varna (RMH Varna), Bulgaria. The challenging environment for the successful...
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| Format: | Article |
| Language: | English |
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University of Economics – Varna
2024-12-01
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| Series: | Business & Management Compass |
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| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/93 |
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| author | Genka Rafailova Todor Dyankov Krasimira Yancheva |
| author_facet | Genka Rafailova Todor Dyankov Krasimira Yancheva |
| author_sort | Genka Rafailova |
| collection | DOAJ |
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The present study aims to define and discuss opportunities for developing entrepreneurial culture regarding the management of regional museums of history in Bulgaria, based on a case study of the Regional Museum of History Varna (RMH Varna), Bulgaria. The challenging environment for the successful functioning of public cultural institutions leading to a steady flow of finances, visitors, and community support today and in the future insists on a relevant change in management approach. Museums, subsidized by the government and having key research and conservation activities, need to be more entrepreneurial-oriented despite the controversy with their social mission and limits determined by their legal status. The study explains the entrepreneurial culture in museums as public cultural institutions from an interdisciplinary view. It follows the theoretical explanation of organizational culture, creative entrepreneurship, and hybrid experience. The model of entrepreneurial culture is constructed by developing the idea of combining characteristics of traditional, research-based, and modern visitor-oriented museums. The paper discusses the environment and vision for the implementation of the entrepreneurial culture in the management of regional museums of history in Bulgaria in the course of a case study of RMH Varna.
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| format | Article |
| id | doaj-art-19ec6d8b28f5408aacbf26c34f6fb37d |
| institution | Kabale University |
| issn | 3033-0106 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Economics – Varna |
| record_format | Article |
| series | Business & Management Compass |
| spelling | doaj-art-19ec6d8b28f5408aacbf26c34f6fb37d2025-02-11T09:00:18ZengUniversity of Economics – VarnaBusiness & Management Compass3033-01062024-12-0168410.56065/n8dtz190ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNAGenka Rafailova0Todor Dyankov1https://orcid.org/0000-0001-6634-527XKrasimira Yancheva2https://orcid.org/0000-0002-8814-7810College of Tourism Varna, University of Economics - VarnaUniversity of Economics - VarnaUniversity of Economics - Varna The present study aims to define and discuss opportunities for developing entrepreneurial culture regarding the management of regional museums of history in Bulgaria, based on a case study of the Regional Museum of History Varna (RMH Varna), Bulgaria. The challenging environment for the successful functioning of public cultural institutions leading to a steady flow of finances, visitors, and community support today and in the future insists on a relevant change in management approach. Museums, subsidized by the government and having key research and conservation activities, need to be more entrepreneurial-oriented despite the controversy with their social mission and limits determined by their legal status. The study explains the entrepreneurial culture in museums as public cultural institutions from an interdisciplinary view. It follows the theoretical explanation of organizational culture, creative entrepreneurship, and hybrid experience. The model of entrepreneurial culture is constructed by developing the idea of combining characteristics of traditional, research-based, and modern visitor-oriented museums. The paper discusses the environment and vision for the implementation of the entrepreneurial culture in the management of regional museums of history in Bulgaria in the course of a case study of RMH Varna. https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/93entrepreneurial culturemuseum transformationmanagement and experiencehybrid museum |
| spellingShingle | Genka Rafailova Todor Dyankov Krasimira Yancheva ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA Business & Management Compass entrepreneurial culture museum transformation management and experience hybrid museum |
| title | ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA |
| title_full | ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA |
| title_fullStr | ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA |
| title_full_unstemmed | ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA |
| title_short | ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA |
| title_sort | entrepreneurial culture in the regional museums of history in bulgaria case study of regional museum of history varna |
| topic | entrepreneurial culture museum transformation management and experience hybrid museum |
| url | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/93 |
| work_keys_str_mv | AT genkarafailova entrepreneurialcultureintheregionalmuseumsofhistoryinbulgariacasestudyofregionalmuseumofhistoryvarna AT todordyankov entrepreneurialcultureintheregionalmuseumsofhistoryinbulgariacasestudyofregionalmuseumofhistoryvarna AT krasimirayancheva entrepreneurialcultureintheregionalmuseumsofhistoryinbulgariacasestudyofregionalmuseumofhistoryvarna |