ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA

ENTREPRENEURIAL CULTURE IN THE REGIONAL MUSEUMS OF HISTORY IN BULGARIA – CASE STUDY OF REGIONAL MUSEUM OF HISTORY VARNA

The present study aims to define and discuss opportunities for developing entrepreneurial culture regarding the management of regional museums of history in Bulgaria, based on a case study of the Regional Museum of History Varna (RMH Varna), Bulgaria. The challenging environment for the successful...

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Bibliographic Details
Main Authors: Genka Rafailova, Todor Dyankov, Krasimira Yancheva
Format: Article
Language:English
Published: University of Economics – Varna 2024-12-01
Series:Business & Management Compass
Subjects:
entrepreneurial culture
museum transformation
management and experience
hybrid museum
Online Access:https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/93
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https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/93

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