Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention
This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionna...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2021-01-01
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| Series: | Journal of Function Spaces |
| Online Access: | http://dx.doi.org/10.1155/2021/7045242 |
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| author | Chih-Wei Lin Yi-Xuan Tsai Yu-Shan Chang Yun-Jhih Ding Jou-Chun Liu Yu-Sheng Lin |
| author_facet | Chih-Wei Lin Yi-Xuan Tsai Yu-Shan Chang Yun-Jhih Ding Jou-Chun Liu Yu-Sheng Lin |
| author_sort | Chih-Wei Lin |
| collection | DOAJ |
| description | This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionnaires were distributed on the Internet by the purposive sampling method. After excluding invalid questionnaires, a total of 280 copies were obtained. The effective questionnaire recovery rate was 93.33%. All data were verified by descriptive statistics and multiple regression analysis. The results of this study were as follows. First, the NTC app users were mostly female, aged between 19 and 25 years, were students, had a monthly income below 20,000, and exercised one to two times a week. Second, the application of the decomposed theory of planned behavior found the following: perceived usefulness and perceived ease of use had positive effects on attitude; interpersonal influence and electronic word of mouth had a positive influence on subjective norms; self-efficacy and technology facilitation had positive effects on perceptual behavior control; and attitude, subjective norms, and perceptual behavior control all had a positive impact on behavioral intention. The NTC app users thought that the program interface was easy to use and that the app could help them effectively achieve the effect of exercise and fitness, which increased the benefits of continuously using the program. |
| format | Article |
| id | doaj-art-198fe330298648738cdffa535cc8737d |
| institution | Kabale University |
| issn | 2314-8888 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Function Spaces |
| spelling | doaj-art-198fe330298648738cdffa535cc8737d2025-02-03T01:04:21ZengWileyJournal of Function Spaces2314-88882021-01-01202110.1155/2021/7045242Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage IntentionChih-Wei Lin0Yi-Xuan Tsai1Yu-Shan Chang2Yun-Jhih Ding3Jou-Chun Liu4Yu-Sheng Lin5Department of Leisure Services ManagementDepartment of Leisure Services ManagementDepartment of Leisure Services ManagementDepartment of Leisure Services ManagementDepartment of Leisure Services ManagementGeneral Education CenterThis research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionnaires were distributed on the Internet by the purposive sampling method. After excluding invalid questionnaires, a total of 280 copies were obtained. The effective questionnaire recovery rate was 93.33%. All data were verified by descriptive statistics and multiple regression analysis. The results of this study were as follows. First, the NTC app users were mostly female, aged between 19 and 25 years, were students, had a monthly income below 20,000, and exercised one to two times a week. Second, the application of the decomposed theory of planned behavior found the following: perceived usefulness and perceived ease of use had positive effects on attitude; interpersonal influence and electronic word of mouth had a positive influence on subjective norms; self-efficacy and technology facilitation had positive effects on perceptual behavior control; and attitude, subjective norms, and perceptual behavior control all had a positive impact on behavioral intention. The NTC app users thought that the program interface was easy to use and that the app could help them effectively achieve the effect of exercise and fitness, which increased the benefits of continuously using the program.http://dx.doi.org/10.1155/2021/7045242 |
| spellingShingle | Chih-Wei Lin Yi-Xuan Tsai Yu-Shan Chang Yun-Jhih Ding Jou-Chun Liu Yu-Sheng Lin Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention Journal of Function Spaces |
| title | Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention |
| title_full | Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention |
| title_fullStr | Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention |
| title_full_unstemmed | Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention |
| title_short | Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention |
| title_sort | applying the decomposed theory of planned behavior to explore the influencing factors of ntc app usage intention |
| url | http://dx.doi.org/10.1155/2021/7045242 |
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