Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention
This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionna...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
|
| Series: | Journal of Function Spaces |
| Online Access: | http://dx.doi.org/10.1155/2021/7045242 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|