Can carbon-labeled food shift Vietnamese consumers towards greener consumption? Integrating theory of consumption value and theory of planned behavior
This study investigates the carbon-labeled food purchase behavior of Vietnamese consumers using a PLS-SEM model that integrates the Theories of Consumption Value and the Theory of Planned Behavior. Random sampling was employed to gather 730 consumer interviews across various supermarkets in Vietnam....
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
| Subjects: | |
| Online Access: | https://doi.org/10.1088/2515-7620/adf0cf |
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