Can carbon-labeled food shift Vietnamese consumers towards greener consumption? Integrating theory of consumption value and theory of planned behavior

Can carbon-labeled food shift Vietnamese consumers towards greener consumption? Integrating theory of consumption value and theory of planned behavior

This study investigates the carbon-labeled food purchase behavior of Vietnamese consumers using a PLS-SEM model that integrates the Theories of Consumption Value and the Theory of Planned Behavior. Random sampling was employed to gather 730 consumer interviews across various supermarkets in Vietnam....

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Bibliographic Details
Main Authors: Huu-Dung Nguyen, Bui Duc Tho, Linh Hoang Thi My, Ha Nguyen Thu, Ngoc Trinh Bao, Anh Nguyen Tuan
Format: Article
Language:English
Published: IOP Publishing 2025-01-01
Series:Environmental Research Communications
Subjects:
carbon labeled food
green consumption
consumer behavior
consumer attitude
customer trust
Online Access:https://doi.org/10.1088/2515-7620/adf0cf
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https://doi.org/10.1088/2515-7620/adf0cf

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