Navigating the Future: Envisioning Metaverse Adoption in Indonesian Tourism Through the Technological–Organizational–Environmental (TOE) Framework

Navigating the Future: Envisioning Metaverse Adoption in Indonesian Tourism Through the Technological–Organizational–Environmental (TOE) Framework

This study explores the factors influencing the adoption of Metaverse technology in the Indonesian tourism sector through the lens of the Technological–Organizational–Environmental (TOE) framework. Data collected from 303 respondents representing academia, government, and industry were analyzed usin...

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Bibliographic Details
Main Authors: Afrizal Firman, Ka Yin Chau, Ankita Manohar Walawalkar, Massoud Moslehpour
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
metaverse adoption
TOE framework
tourism industry
competitive pressure
Online Access:https://www.mdpi.com/0718-1876/20/2/118
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