Bridging Satisfaction Between E-Service Quality and Brand Pride in Education
The aim of this research is to examine the influence of e-service quality on satisfaction and its implications for brand pride. This research was conducted at several universities so that the respondents for this research were students. Data collection used closed questionnaires for students studyin...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_04021.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850272231433699328 |
|---|---|
| author | Susanta Santosa Humam Hery Suratna Dwi Fadma Rosalia |
| author_facet | Susanta Santosa Humam Hery Suratna Dwi Fadma Rosalia |
| author_sort | Susanta |
| collection | DOAJ |
| description | The aim of this research is to examine the influence of e-service quality on satisfaction and its implications for brand pride. This research was conducted at several universities so that the respondents for this research were students. Data collection used closed questionnaires for students studying in the Special Region of Yogyakarta. The sample size for this research was 500 students selected based on certain criteria. The analysis tool uses WarpPLS. The research results show that e-service quality has a significant effect on satisfaction, satisfaction has a significant effect on pride, and e-service quality has a significant effect on student pride. These results show the importance of e-service quality and student satisfaction in creating student pride in the university. |
| format | Article |
| id | doaj-art-19508df1e11f4554903a093e6285cf2a |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-19508df1e11f4554903a093e6285cf2a2025-08-20T01:51:54ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012120402110.1051/shsconf/202521204021shsconf_icarsess2024_04021Bridging Satisfaction Between E-Service Quality and Brand Pride in EducationSusanta0Santosa Humam1Hery2Suratna3Dwi Fadma Rosalia4Universitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaThe aim of this research is to examine the influence of e-service quality on satisfaction and its implications for brand pride. This research was conducted at several universities so that the respondents for this research were students. Data collection used closed questionnaires for students studying in the Special Region of Yogyakarta. The sample size for this research was 500 students selected based on certain criteria. The analysis tool uses WarpPLS. The research results show that e-service quality has a significant effect on satisfaction, satisfaction has a significant effect on pride, and e-service quality has a significant effect on student pride. These results show the importance of e-service quality and student satisfaction in creating student pride in the university.https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_04021.pdfe-service qualitysatisfactionpridestudenteducational services |
| spellingShingle | Susanta Santosa Humam Hery Suratna Dwi Fadma Rosalia Bridging Satisfaction Between E-Service Quality and Brand Pride in Education SHS Web of Conferences e-service quality satisfaction pride student educational services |
| title | Bridging Satisfaction Between E-Service Quality and Brand Pride in Education |
| title_full | Bridging Satisfaction Between E-Service Quality and Brand Pride in Education |
| title_fullStr | Bridging Satisfaction Between E-Service Quality and Brand Pride in Education |
| title_full_unstemmed | Bridging Satisfaction Between E-Service Quality and Brand Pride in Education |
| title_short | Bridging Satisfaction Between E-Service Quality and Brand Pride in Education |
| title_sort | bridging satisfaction between e service quality and brand pride in education |
| topic | e-service quality satisfaction pride student educational services |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_04021.pdf |
| work_keys_str_mv | AT susanta bridgingsatisfactionbetweeneservicequalityandbrandprideineducation AT santosahumam bridgingsatisfactionbetweeneservicequalityandbrandprideineducation AT hery bridgingsatisfactionbetweeneservicequalityandbrandprideineducation AT suratna bridgingsatisfactionbetweeneservicequalityandbrandprideineducation AT dwifadmarosalia bridgingsatisfactionbetweeneservicequalityandbrandprideineducation |