An Association Between Product Discount, Rating and Customer Service: An Empirical Study
This study investigates the relationship between buyers' perceptions and empirical data regarding product ratings and discount percentages during e-commerce sales events. Through a mixed-methods approach combining survey analysis and real transactional data, the research reveals a significant...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2025-06-01
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| Series: | Pakistan Journal of Engineering Technology & Science |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/pjets/article/view/1309 |
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