An Association Between Product Discount, Rating and Customer Service: An Empirical Study

This study investigates the relationship between buyers' perceptions and empirical data regarding product ratings and discount percentages during e-commerce sales events. Through a mixed-methods approach combining survey analysis and real transactional data, the research reveals a significant...

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Bibliographic Details
Main Authors: Adeel Ansari, Seema Ansari, Ayesha Ghayas
Format: Article
Language:English
Published: Institute of Business Management 2025-06-01
Series:Pakistan Journal of Engineering Technology & Science
Subjects:
Online Access:https://journals.iobm.edu.pk/index.php/pjets/article/view/1309
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