An Architecture for Anonymous Mobile Coupons in a Large Network
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture wh...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2016-01-01
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| Series: | Journal of Computer Networks and Communications |
| Online Access: | http://dx.doi.org/10.1155/2016/2349148 |
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| _version_ | 1832565144548278272 |
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| author | Alberto Bartoli Eric Medvet |
| author_facet | Alberto Bartoli Eric Medvet |
| author_sort | Alberto Bartoli |
| collection | DOAJ |
| description | A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties. |
| format | Article |
| id | doaj-art-1922df25d547476c9b8000b1985a1d9b |
| institution | Kabale University |
| issn | 2090-7141 2090-715X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Computer Networks and Communications |
| spelling | doaj-art-1922df25d547476c9b8000b1985a1d9b2025-02-03T01:09:01ZengWileyJournal of Computer Networks and Communications2090-71412090-715X2016-01-01201610.1155/2016/23491482349148An Architecture for Anonymous Mobile Coupons in a Large NetworkAlberto Bartoli0Eric Medvet1DIA, University of Trieste, Trieste, ItalyDIA, University of Trieste, Trieste, ItalyA mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties.http://dx.doi.org/10.1155/2016/2349148 |
| spellingShingle | Alberto Bartoli Eric Medvet An Architecture for Anonymous Mobile Coupons in a Large Network Journal of Computer Networks and Communications |
| title | An Architecture for Anonymous Mobile Coupons in a Large Network |
| title_full | An Architecture for Anonymous Mobile Coupons in a Large Network |
| title_fullStr | An Architecture for Anonymous Mobile Coupons in a Large Network |
| title_full_unstemmed | An Architecture for Anonymous Mobile Coupons in a Large Network |
| title_short | An Architecture for Anonymous Mobile Coupons in a Large Network |
| title_sort | architecture for anonymous mobile coupons in a large network |
| url | http://dx.doi.org/10.1155/2016/2349148 |
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