Looking for Health or Normative Influence on Spa Consumption at Wellness Destination of Bali Indonesia: A Structural Equation Modeling Analysis
This research investigates the influence of social norms and prior expectations on tourist satisfaction and loyalty in Bali’s wellness destinations, addressing a gap in understanding normative influence during and after consumption. The research aims to determine whether conforming to tourist norms...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2025-04-01
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| Series: | Jurnal Kajian Bali (Journal of Bali Studies) |
| Online Access: | https://ojs.unud.ac.id/index.php/kajianbali/article/view/123928 |
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