Looking for Health or Normative Influence on Spa Consumption at Wellness Destination of Bali Indonesia: A Structural Equation Modeling Analysis

This research investigates the influence of social norms and prior expectations on tourist satisfaction and loyalty in Bali’s wellness destinations, addressing a gap in understanding normative influence during and after consumption. The research aims to determine whether conforming to tourist norms...

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Bibliographic Details
Main Authors: Christine PETR, I Gusti Ayu Oka Suryawardani, I Gusti Raka Purbanto
Format: Article
Language:English
Published: Universitas Udayana 2025-04-01
Series:Jurnal Kajian Bali (Journal of Bali Studies)
Online Access:https://ojs.unud.ac.id/index.php/kajianbali/article/view/123928
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