Text Analytics of Customers on Twitter: Brand Sentiments in Customer Support
Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements o...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2019-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_73947_747d047bc425a285c11b5143ddc3697a.pdf |
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