A dual-phase financial strategy for sustainable customer loyalty: Integrating fixed deposits and voucher systems in Sri Lankan supermarket retail

A dual-phase financial strategy for sustainable customer loyalty: Integrating fixed deposits and voucher systems in Sri Lankan supermarket retail

This study develops and evaluates an innovative dual-phase customer loyalty strategy for Sri Lankan supermarkets, integrating fixed deposit investments with voucher-based reward systems to enhance both customer engagement and sustainable business profitability during festive seasons. The research e...

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Main Authors: A.K.G.N. Deshapriya, W.M.A. Weerakoon, H.Y.M.T.P. Wickramasinghe, T.M.C.E.K. Tennakoon, B.N. Jayasinghe, S.A.N. Hirunika, H.P.G.T. Dulshan, M.I.V. Perera, M.D.H.S. Maddage, D.D. Munasinghe, D.G.N.D. Jayarathna, M. M. V. Senanayake, G.V.D.P.P. Perera
Format: Article
Language:English
Published: Centre of Sociological Research 2025-06-01
Series:Economics, Management and Sustainability
Subjects:
financial modelling
profit optimization
statistical analysis
inventory forecasting
investment return analysis
economic feasibility
Online Access:https://jems.sciview.net/index.php/jems/article/view/229
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