Effectiveness of Advertising on Attracting Customers in Educational Gyms in Yazd Province

The purpose of this research is to investigate the effectiveness of advertising in attracting customers to educational sports gyms in Yazd Province. This descriptive research surveyed 3,000 gym members, from which a sample of 240 respondents was selected. Data collection was carried out using Moradi...

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Bibliographic Details
Main Authors: Alireza Babaei Mazreno, Esmat Babaei, Abbas Fattahi Bafghi, Mohammad Hassan Sadeghzadah
Format: Article
Language:English
Published: University of Isfahan 2024-09-01
Series:Archives in Sport Management and Leadership
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Online Access:https://asml.ui.ac.ir/article_28755_fb90e990fc634edc923745a52c79adb3.pdf
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