Relationship between third-party agent marketing strategies and financial performance of hospitality sector

Relationship between third-party agent marketing strategies and financial performance of hospitality sector

The main motive of the said study was to investigate the role of third-party agent marketing strategies and financial performance of the Kingdom of Saudi Arabia’s hospitality sector (hotels). For the said purpose, a structured questionnaire is used to collect the data from respondents (hotels’ manag...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdel Ghaffar Ben Hamida, Qaiser Aman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-05-01
Series:Innovative Marketing
Subjects:
consumer rating
financial performance
hospitality sector
marketing strategies
number of reviews
revenue per available room
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22169/IM_2025_02_Hamida.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22169/IM_2025_02_Hamida.pdf

Similar Items