Streaming quality unveiled: a grounded theory approach to deciphering video on demand service attributes
In the fiercely competitive domain of online entertainment, Video-on-Demand (V-o-D) services are swiftly evolving to secure a significant market position. Despite the extensive literature on service quality and its impact on consumers’ consumption patterns, the specific attributes perceived by consu...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2498626 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|