QUESTIONNAIRE DESIGN USING GENERATIVE AI: A CASE STUDY FROM MARKETING
There is an ongoing exploration of Generative AI in redesigning the teaching and learning process and investigating the validity of these practices. The case study addresses this call by presenting an experience from the teaching and learning process at the Faculty of Economics. Marketing is an area...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2024-12-01
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| Series: | Trendy v podnikání |
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