Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty

Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty

This research aims to investigate the influence of Electronic Customer Relationship Management (e-CRM), hedonic browsing, and utilitarian browsing on e-satisfaction and e-loyalty in online shopping in Indonesia. To investigate the associations between these variables, Structural Equation Modelin...

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Bibliographic Details
Main Authors: Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
Subjects:
Electronic Customer Relationship Management, Hedonic Browsing, Utilitarian Browsing, e-Satisfaction, e-Loyalty, Online Shopping
Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17118
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