The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group
This study examines the impact of entrepreneurial orientation on sustainable marketing within Hayel Saeed Anam Group. Using descriptive and analytical methods, the research targeted senior managers and department heads in Sana'a and Aden. Data was collected via paper and electronic questionnair...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Science and Technology, Yemen
2025-01-01
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| Series: | مجلة الدراسات الاجتماعية |
| Subjects: | |
| Online Access: | https://journals.ust.edu/index.php/JSS/article/view/2753 |
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