The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness
Abstract The purpose of the current research is the mixed effect of marketing on blockchain technology with the mediating role of perceived usefulness in the customers of Bank Melli Iran in Tehran. The research method is applicable in terms of purpose, and descriptive-survey based on the method of d...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2024-06-01
|
| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_179032_9eb74260ab654c15f6afd8e05c66c0c9.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|