The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness

Abstract The purpose of the current research is the mixed effect of marketing on blockchain technology with the mediating role of perceived usefulness in the customers of Bank Melli Iran in Tehran. The research method is applicable in terms of purpose, and descriptive-survey based on the method of d...

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Bibliographic Details
Main Authors: Roozbeh Roshanak, Alireza Rousta, Mahmoud Ahmadi Sharif, Majid Ahmadi
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-06-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_179032_9eb74260ab654c15f6afd8e05c66c0c9.pdf
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