Consumer Preferences of the Surabaya Community towards MP-ASI Premixed Rice

Consumer Preferences of the Surabaya Community towards MP-ASI Premixed Rice

Abstract Surabaya is one of the places for producers who provide MP-ASI products with various attributes, one of these products is MP-ASI premixed rice. This study aims to find out some of the attributes with the highest importance value for consumers in choosing MP-ASI premix rice products and i...

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Bibliographic Details
Main Authors: Mochamad Harits Pradana Misbach, Ratna Yulistiani, Anugerah Dany Priyanto, Awanda Winar Fitriani
Format: Article
Language:English
Published: Universitas Brawijaya, Department of Food Science and Biotechnology, Agricultural Technology Faculty 2025-07-01
Series:Jurnal Pangan dan Agroindustri
Subjects:
conjoint analysis
consumer preferences
mp-asi
two-stage cluster sampling
analisis konjoint
preferensi konsumen
Online Access:https://jpa.ub.ac.id/index.php/jpa/article/view/1264
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https://jpa.ub.ac.id/index.php/jpa/article/view/1264

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