Transcreation of Advertisements as Narratives
Transcreation covers emerging strategies, concepts and procedures in translation. It brings together linguistic transfer, cultural appropriation and creative invention. Recent trends in the advertisement sector indicate that translation is blended with creativity and narrativization. Hence, transcul...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Karadeniz Technical University
2024-12-01
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| Series: | Nalans |
| Subjects: | |
| Online Access: | https://nalans.com/index.php/nalans/article/view/952 |
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