Exploring athletes’ entrepreneurial intentions after retirement: a structural equation modeling explanation mediated by entrepreneurial cognition

Abstract Encouraging athletes to engage in entrepreneurship after retirement has become an important strategy for addressing the employment difficulties faced by many retired athletes. Based on the theory of planned behavior (TPB) analytical framework, this study aims to investigate the effects of m...

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Bibliographic Details
Main Authors: Yuge Tian, Shangjian Yang
Format: Article
Language:English
Published: Springer Nature 2025-08-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05628-8
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