Creative Corporate Communication in Social Media – How to Effectively Build Relations and Receive High Quality Resumes From Younger Generations

Nowadays, companies increasingly often face the dilemma of how to reach and recruit younger people. The goal of this paper is to present different values, important for every generation still active on the labour market, and to present the content attributes influencing the response to recruitment p...

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Bibliographic Details
Main Author: Barbara Drapała
Format: Article
Language:English
Published: University of Warsaw 2018-01-01
Series:Studia i Materiały
Subjects:
Online Access:https://press.wz.uw.edu.pl/sim/vol2018/iss4/10/
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