Trends and development in green and sustainability marketing: a bibliometrics analysis using VOSviewer
Abstract The recent global environmental crisis and climate change have prompted greater interest among global citizens in sustainability issues. Consumers are demanding more to be done by product and service suppliers to ensure sustainability. This has sparked research and academic interest in unde...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-04-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01159-z |
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