IMPULSE BUYING BEHAVIOR OF GENERATION Z PEOPLE ON SHOPEE
The development of technology in the digital era has changed the pattern of people's shopping behavior, especially with the emergence of e-commerce that facilitates online transactions. Shopee as one of the largest e-commerce platforms in Indonesia, attracts consumer attention through marketin...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6148 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|